How to a Simple by Step Guide to SEO
When it comes to search engine optimization for a new website, some businesses can be intimidated due to the amount of information out there. And often if they don’t have the help of an experienced in house SEO or consultant, they will do nothing.
Today, we are going to look at some easy things you can do to start your website’s SEO on the right foot- even if you can’t hire a professional SEO to help you out.
On Site SEO Basis
Some of the most important elements for search engine optimization happen on your own website. You may hear a lot about link building which we will get to in just a moment, but link building without good on site search optimization isn’t going to be as effective. Here are the bare minimum on site optimization elements you should put on each of your website’s main page, including and especially the homepage.
Why Should You Care About SEO?
Lots and lots of people search for things. That traffic can be extremely powerful for a business not only because there is a lot of traffic, but because there is a lot of very specific high intent traffic.
If you sell blue widgets, would you rather buy a billboard so anyone with a car in your area sees your ad whether they will ever have any interest in blue widgets or not, or show up every time anyone in the world types buy blue widgets into a search engine probably the latter because those people have commercial intent, meaning they are standing up and saying that they want to buy something you offer.
The Golden Rule of On Site Optimization
Before we get started one thing you want to keep in mind when using any of the following SEO elements in not to overdo it. You might be tempted to shove a lot of keywords onto tour pages, but that is not the goal. In fact, Google has unleashed an over optimization penalty that targets Websites that have too many keywords stuffed onto one page. So when it comes to keyword optimization keep it simple think of up to five keyword or keyword phrases for each page on your website and optimize for those.
Keyword Research and Keyword Targeting Best Practices
The first step in search engine optimization is really to determine what it is you’re actually optimizing for. The means identifying the terms people are searching for also known as keyword that you want your website to rank for in search engines like Google.
Sounds simple enough right I want my widgets company to show up when people look for widgets and maybe when they type in things like buy widgets. Onto step three!
Why You Need Content
If you keep up with the latest in online marketing news, then you have likely read about content development and content marketing. Content is great for both your website visitors and search engines. The more content you have the more likely your visitors will stick around on your website. And the more content you have the more likely search engines will be to put more of your website’s pages in the search index.
The key to pleasing both search engines and visitors is to have quality content on our website. Quality content can include a variety of things including but not limited to the following.
Tutorials and How To Guides